Client
Created while working for Sears Canada.
Project goals
Rebrand the boyswear line Extreme Zone. A streetwear brand that appeals to boys 4-16.
Creative solution
Working with the project manager in charge, as well as the buyer, and packaging team, the branding was made to align with the desired market, and within the company as a whole. The result was an immediate increase in sales.
Created while working for Sears Canada.
Project goals
Rebrand the boyswear line Extreme Zone. A streetwear brand that appeals to boys 4-16.
Creative solution
Working with the project manager in charge, as well as the buyer, and packaging team, the branding was made to align with the desired market, and within the company as a whole. The result was an immediate increase in sales.
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